04Paid Search & Lead Gen

Google Ads Management

Google Ads puts your business in front of people actively searching for what you offer. We build and manage campaigns focused on one thing: generating qualified leads at a cost that makes sense for your business.

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What's Included

What's Included

We manage every aspect of your Google Ads account to maximize leads while keeping costs down. Here's what's included.

Keyword research to find the terms your customers actually search

Campaign structure built for relevance and quality scores

Ad copy written to attract clicks and qualify leads

Conversion tracking so you know exactly where leads come from

Weekly campaign optimization — bids, negatives, ad testing

Monthly reporting focused on cost-per-lead and ROI

How It Works

A clear process, start to finish

01

Discovery

We learn your business, services, margins, and lead goals to define what a good lead looks like.

02

Setup

We research keywords, structure campaigns, write ad copy, and set up conversion tracking.

03

Launch & Optimize

We launch, monitor performance daily, adjust bids, add negative keywords, and test ad variations.

04

Report & Scale

We report monthly on cost-per-lead and ROI, then scale what works and cut what doesn't.

FAQ

Frequently asked questions

Budget depends on your industry, competition, and lead goals. We'll help you set a starting budget that makes sense, and we optimize to lower your cost-per-lead over time. There's no one-size-fits-all answer.

Google Ads can generate leads within days of launching, but it typically takes a few weeks of optimization to dial in performance. We start conservatively and scale as data comes in.

Yes. Our management fee covers strategy, setup, optimization, and reporting. Your ad budget goes directly to Google — we never mark up your ad spend.

Cost-per-lead is what you pay Google for each qualified lead generated. It's the most important metric in Google Ads because it tells you if the campaign is profitable. We optimize relentlessly to lower it.

Ready to get started with Google Ads Management?

Let's talk about your business and how we can help. The consultation is free, and you'll walk away with a clear plan.

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